- Written by: Kevin Tynan, The Financial Brand
- Category: Banking
- Hits: 4489
Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic brand? A marketing plan is just not enough.
- Written by: HBR
- Category: Banking
- Hits: 7106
Across Africa, banking is being redesigned. Technology has emerged as a competitive weapon in driving operational excellence and superior service quality. While the banks compete among themselves, they face existential threats from amalgam of entities, not necessarily possessing bank licenses.