From its creation in 2008 by a mysterious individual who calls himself Satoshi Nakamoto, the bitcoin Digital Currency has spawned financial innovation and a new specialty in global IT production. Despite there being a mere $3.8 billion bitcoin in circulation, price collapse and security breaches, bitcoin serves well as a currency because there is limited supply, it’s tough to earn and easy to authenticate.
In Korea a company called Coinplug allows ATM operators to accept bitcoins. Over 7000 ATMs can now accept bitcoins in Korea thanks to the ATM manufacturer Nautilus Hyosong.
Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic brand? A marketing plan is just not enough.