HalCash North America has launched Pin4™, a mobile cardless cash ATM withdrawal solution that provides businesses with a better way to engage with their customers through real-time delivery of cash without the need for a debit/credit card or bank account. Pin4™ is helping to innovate the promotional world by offering companies a new reward mechanism for rebates, promotions, rewards fulfillment, and P2P transfers.

PIN4 is a patented, global payment authorization, clearing and settlement platform that enables Money Service Businesses and financial institutions to provide their customers with the ability to send cash to recipients for instant withdrawal at any participating ATM without the need of an ATM card or bank account.

“Cardless ATM technology is in its infancy and we are thrilled to launch Pin4, a new mobile cardless cash solution for the U.S.,” said Pin4 Chief Executive Officer Richard Witkowski. “Although this solution is new to the U.S., HalCash – which powers Pin4 – has a very successful track record in Europe where it has completed millions of cardless ATM transactions. The opportunities in the U.S. are enormous and we believe Pin4 will innovate the rebate, promotion and consumer rewards landscape by offering the appeal and effectiveness of instant gratification of cash through cardless ATM withdrawals.”

At a time when ATM owners are seeking to build incremental transaction volumes and increase business revenue, the Pin4 Cardless Cash Network is innovating the U.S. ATM industry by providing completely new revenue streams while driving visits by new customers and potential additional retail spending during those visits. Through Pin4 partner Payment Alliance International, one of the largest independent ATM deployers in the U.S., consumers will initially be able to access money through the Pin4 network of ATMs in New York City, Miami, Chicago and Los Angeles, with nationwide access available in 2016.

“Pin4 represents significant and exciting changes in the ATM industry,” said John J. Leehy III, president and chief executive officer of Payment Alliance International. “In our view, Pin4 takes the ATM to a new level of cardless cash withdrawals through P2P transfers and the ability for consumers to receive various promotions via a self-service model, whenever and wherever they want. We’re thrilled to partner with HalCash to launch the Pin4 solution at enabled ATMs in select cities and look forward to a full rollout to the entire PAI ATM network in 2016.”

Person to Person (P2P) money transfers are growing rapidly in the U.S. and consumers are seeking a simpler and more convenient way to send cash to relatives and friends. Through Pin4 partner Viamericas, a leading money transfer company, consumers can transfer money to their friends and family safely and securely, and the recipient can conveniently obtain the cash in real-time from any Pin4™ enabled ATM.