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SINGAPORE (Reuters) - Ride-hailing firm Uber Technologies [UBER.UL] has agreed to sell its Southeast Asian business to bigger regional rival Grab, a source with direct knowledge of the matter said on Sunday, in what would be the U.S. company’s second retreat from Asia.

Uber's logo is pictured at its office in Tokyo, Japan, November 27, 2017. REUTERS/Kim Kyung-Hoon

The deal, which could be announced as early as Monday, marks the first big consolidation in the industry in Southeast Asia, home to about 640 million people, and will put pressure on rivals such as Indonesia’s Go-Jek, backed by Google and China’s Tencent Holdings.

As part of the transaction, Uber would get a stake of as much as 30 percent in the combined business, the source said. He did not want to be identified as the deal is not public yet.

A multi-billion dollar investment in Uber earlier this year by Japan’s SoftBank Group, already one of Grab’s main investors, had stoked expectations that Uber would consolidate its Southeast Asian business with Grab.

FILE PHOTO: New hires relax at a lounge area in a Grab office in Singapore September 23, 2016. REUTERS/Edgar Su/File Photo

Grab’s deal with Uber would be similar to the one struck in China in 2016, when Didi Chuxing bought out Uber’s China business and handed over a stake in return.

During a visit to India in February, Uber CEO Dara Khosrowshahi had, however, pledged to continue investing aggressively in Southeast Asia, even as the company expected to lose money in the fast growing market.

Both Grab and Uber have raised billions of dollars from global investors to fund their expansion plans, as they offer heavy discounts and promotions to attract both riders and drivers.

Uber declined to comment and Grab, which has an estimated valuation of about $6 billion, declined to comment.

Citing people familiar with the matter, Bloomberg reported earlier on Sunday that Uber had agreed to sell its Southeast Asian business to Grab.

Reporting by Anshuman Daga; Editing by Miyoung Kim/Keith Weir

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