Banking’s Amazon moment[1] — Bain & Company — “Amazon could avoid more than a quarter of a billion dollars in annual interchange fees in the US alone. This estimate is based on three assumptions: Amazon achieves the bank account penetration our consumer research suggests; 15% of its e-commerce customers pay directly from their Amazon bank account instead of through a credit card; and those customers spend at the same level as Amazon Prime customers.”
References
- ^ Open 'Banking’s Amazon moment' in a new tab (www.bain.com)
