PARTNER NEWS: Timex Group has officially launched a range of watches and watch straps that let the wearer make tokenized payments at any merchant equipped to accept Visa contactless payments.
The new Timex Pay collection includes a range of watches that each come with a contactless payment chip embedded into the strap. A selection of leather, fabric and silicone watch straps that can be used to add Timex Pay to an existing watch is also available, either direct from Timex or from Amazon.
“This is huge news for the wearable payments market,” Tappy CEO Wayne Leung told NFCW. “The launch of Timex Pay means that consumers in the US for the very first time can add their own payment card to their own choice of traditional timepiece.
“Timex Pay straps come in a range of styles, materials and widths and can be fitted to everything from the latest fashion watch to the most traditional vintage collectible, so that consumers can take advantage of wearable contactless payments whatever their style.”
“This is a really powerful feature,” Leung explained. “Adding a Timex Pay strap to a watch you already own means you can start making contactless payments without giving up your personal look.
“No batteries are required and setup is quick and simple. Consumers simply use