Consumers to get option to personalise their digital payment cards • NFCW

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By Tom Phillips ^[2] • 7 May 2021 • Updated 7 May 2021 • nfcw.com ^[3]

Yimba personalised digital payment cards

Consumers may soon be able to personalise the payment cards stored in their digital wallets by uploading their own pictures or images of their favourite sports teams, charities and retail brands to them.

The digital card art solution is being developed with support from Google Pay and Mastercard to encourage the use of mobile wallets by enabling consumers to personalise their digital cards just as they would a physical one.

“Financial institutions and retailers have already recognised that customers want to change their physical plastic, but have no means to extend that choice to their digital wallet,” says Robert Dowd of Yimba ^[4], the technology provider developing the solution with Banking-as-a-Service platform Railsbank ^[5].

“Market tests have shown that there is strong user uptake when presented with the card personalisation option.”

Next: Visit the NFCW Expo to find new suppliers and access free resources ^[6]

Consumers to get option to personalise their digital payment cards • NFCW

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