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HTTP/2 200 date: Tue, 28 Jan 2020 15:17:15 GMT content-type: text/html; charset=UTF-8 set-cookie: __cfduid=df74c829efdb44557ec75d908258eb0b11580224635; expires=Thu, 27-Feb-20 15:17:15 GMT; path=/; domain=.nfcw.com; HttpOnly; SameSite=Lax link: ; rel="https://api.w.org/", ; rel=shortlink cache-provider: CLOUDWAYS-CACHE-DC last-modified: Tue, 28 Jan 2020 13:48:59 GMT vary: Accept-Encoding age: 5296 x-cache: HIT cf-cache-status: DYNAMIC expect-ct: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct" alt-svc: h3-24=":443"; ma=86400, h3-23=":443"; ma=86400 server: cloudflare cf-ray: 55c3eea1388eca4b-YUL Piedmont vineyard picks NFC screw caps to fight fakes • NFCW inc NFC World

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By Mike Clark[2]nfcw.com[3]

Vigneti massa wine bottle with Guala Nestgate NFC bottle top and NFC phone
IN VINO VERITAS: Wine buyers tap their NFC phone on the NFC cap to check its provenance
A family-run vineyard in Italy has become the first in Europe to use NFC-equipped screw caps on its bottles to protect buyers from counterfeit wines.

Piedmont-based Vigneti Massa is using Nestgate[4] NFC aluminium screw caps from Guala Closures Group[5] on its 2018-vintage Derthona wines to give each bottle a unique identity and to allow the authenticity of the wines to be checked along the supply chain.

Through Guala’s partnership with Luxembourg-based software developer Compellio[6], each bottle is logged in a blockchain-based registry to provide it with a unique identity which can be checked with an NFC phone — an important protection against the growing problem of counterfeit wines.

The top of the cap can be read by tapping it with any NFC phone — no app download is needed — and the user is directed to the web to “connect with the brand and start a new and engaging one-to-one relationship,” says Guala.

“As well as providing a new experience for the consumer, the NFC system guarantees the fight against counterfeiting and the black market for these pearls of nature, assuring their authenticity and traceability,” explains Walter Massa, a fifth-generation winemaker who farms some

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