By Mike Clark[1] • • nfcw.com[2]
Upmarket sneaker brand Golden Goose is including NFC tags in its new Yeah sneakers[3], to provide buyers with the ability to validate the authenticity of their €410 purchase.
An initial run of 300 pairs of Yeah sneakers are being made available exclusively from the Italian brand’s online store, fashion business publication WWD reports[4]. A wider range of colour and texture combinations will then be made available in stores from December.
