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PARTNER NEWS: Mastercard[1] has announced a strategic partnership with Tappy Technologies[2] that will see the two companies working together to let fashion brands easily add contactless payments to watches, jewellery and other accessories.

Tappy Technologies

Timex Group[3] will be the first brand to use Mastercard and Tappy’s payment technologies, beginning with “a variety of collections and straps” which will be sold separately and made available for purchase on Timex.com from the first half of 2020.

“For 165 years, we have created quality timepieces that our consumers love, delivering on fashion, variety and accessibility,” says Timex’s Shawn Lawson Cummings.

“Now, thanks to our partnership with Tappy, we can offer convenient payment-enabled timepieces that will transform our relationship with our consumers, offering them even greater functionality that keeps up with how they interact with the world around them.”

“The innovation Tappy offers, fuelled by Mastercard’s payments and secure tokenization technology, is a great example of how the power of partnerships is expanding the fintech landscape,” adds Ben Gilbey, Mastercard Asia Pacific’s senior vice president for digital payments and labs.

Full details are available in the press release below:

Mastercard Partners with Tappy Technologies to Embed Payment Functionality into Fashion Wearables

Collaboration integrates Tappy’s contactless payment chips with Mastercard’s tokenization technology to enable payment functionality in a limitless range of fashion accessories, starting with Timex Group’s analogue watches

Hong Kong and Singapore – 7 November 2019 – Payments technology company Mastercard and Tappy Technologies, a world-leading wearable token service provider, today announced a strategic partnership that will see the two companies collaborating to enable contactless payments through fashion wearables by embedding their respective technologies into a range of accessories, starting with analogue watches by Timex Group.

Tappy’s patented contactless payment chips can be embedded into

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