Users of Japanese rail operator JR East’s Suica stored value transit cards[1] will soon be able to start collecting loyalty points when they use their account to pay for their journeys — and will receive four times as many points when they use Suica to make a payment with their mobile phone rather than a plastic card.
JRE Points for transit payments will be calculated based on the fare “with IC cards earning 0.5% of the fare and mobile Suica holders earning 2%,” The Asahi Shimbun reports[2].
Customers will have the choice of using the points they collect to recharge their account with extra credit or to spend them at participating stores.
References
- ^ Suica stored value transit cards (www.jreast.co.jp)
- ^ The Asahi Shimbun reports (www.asahi.com)
