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Map of western europe showing where Alipay QR code mobile wallets can be used
COLLABORATION: Alipay’s QR code format is being adopted by European mobile wallet providers to improve digital payment interoperability

Six European mobile wallet providers — Bluecode[1] (Austria), ePassi[2] (Finland), Momo Pocket[3] (Spain), Pagaqui[4] (Portugal), Pivo[5] (Finland) and Vipps[6] (Norway) — have adopted a QR code format from Chinese payment provider Alipay[7] to ensure digital payment interoperability and improve the international reach of customers’ wallets as well as boosting sales, participants have told NFCW.

The rollout of the functionality will begin this summer and initially include more than 5m mobile wallet users in Europe and China.

Firms involved in the scheme have told NFCW that it will enable mobile wallet users to make QR code-based payments with their home apps at local merchants in 10 European countries, while merchants which accept mobile payments via the six apps in their respective domestic markets will be able to accept payments made by customers in other countries.

Alipay’s Chinese users will also be able to make payments at merchants in other countries covered by the agreement.

“For users it is very simple: they will use their trusted wallet when travelling abroad,” CEO of Momo Group Mariano de Mora told NFCW.

“The payment process is as easy and faster than a contactless card and exchange rates can be known in advance.

“For merchants the advantage will be more traffic in their shops and the ability to promote and retain customers with special offers and promotions. Settlements can be real-time.”

ePassi vice president of payment services Masood Arai told NFCW that the collaboration will help to improve a European mobile payment wallet market that is currently fragmented.

He explained: “Interoperability brings greater value across Europe

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