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SAN FRANCISCO/BENGALURU (Reuters) - Uber Technologies Inc reported a $1 billion loss and a 20% rise in revenue on Thursday in its first quarterly report as a public company, in line with the ride-hailing service’s forecasts.

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FILE PHOTO: Logo of the Uber is seen on a smartphone screen as a picture of stock exchange graph is displayed on a computer screen in this illustration picture, May 7, 2019. REUTERS/Kacper Pempel/Illustration

Revenue of $3.1 billion matched the high end of the range Uber forecast for the quarter and the loss of $1.0 billion compared with the company’s forecast of $1.0 billion to $1.11 billion. Uber Chief Financial Officer Nelson Chai said the company had begun to see “less aggressive pricing” by rivals.

Shares fluctuated in after-hours trade, rising 1.6% at one point.

With its share price trading more than 10% below its IPO price of $45, Chief Executive Dara Khosrowshahi will have to convince investors Uber can turn a profit, given its reliance on rider incentives and competition in all parts of its business, from ride hailing to food delivery to freight.

The results indicate the newly public company was able to hit its own financial targets, likely to offer some assurance to investors.

Costs went up 35% in the quarter, as the company spent heavily in the run-up to its IPO earlier this month. Gross bookings, a measure of total value of rides before driver costs and other expenses, rose 34% from a year ago to $14.6 billion. Bookings were up 3.4% from the previous quarter, showing the difficulty of recruiting new riders in saturated markets.

“Seems largely uneventful,” Atlantic Equities analyst James Cordwell said. “The lack of Q2 or (fiscal year) guidance is a little disappointing – will be interesting to see if

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