Fashion watch buyers in Switzerland can now choose from one of a range of four Swatch watches that come with support for SwatchPay! contactless payments[1] — and enable customers to use a specially designed ‘SwatchPay! Box’ to instantly provision their bank card to their new watch in the store.
The launch of the contactless payments service in Switzerland follows the introduction of Swatch Pay in China in July 2017[2] and adds support for tokenization to the service for the first time.
Banks and card issuers supporting the launch include Cembra Money Bank[3], Cornèrcard[4], Credit Suisse[5], Swiss Bankers[6], Swisscard[7], UBS[8], Viseca[9] and Boon[10].
“More than 75% of all electronic point of sale systems in Switzerland currently support the payment method, and all the major domestic banks in Switzerland are participating in the SwatchPay! System,” the watch brand says.
Customers choosing one of the CHF85 (US$85.47) watches are able to instantly provision a bank card to their new watch by downloading the dedicated SwatchPay app for iOS or Android, snapping a picture of their bank card with their smartphone’s camera and placing their new watch on the in-store SwatchPay! Box.
A video produced by Swatch shows how the process works in practice:
“As soon as this process is completed, the consumer can pay for goods and services at any contactless point-of sale terminal,” Swatch says.
“SwatchPay! uses an NFC radio chip hidden underneath the watch dial. Customers simply place their wrist with the watch next to the contactless payment terminal at the checkout counter. The terminal
