The iconic Golden Globe Awards[1] trophies, presented to film and television stars by the Hollywood Foreign Press Association (HFPA) at a glittering annual ceremony in Los Angeles, have been redesigned this year to include an NFC chip.
“The redesigned Golden Globes are longer, leaner and more golden — a spectacular 24-carat gold-plated design, retaining the heritage and history of the previous iconic Golden Globe with wrapped filmstrip accolade enhanced by modern touches,” the HFPA says.
“The most innovative aspect of the new award is the addition of an NFC component in each award which will showcase such information as the name of the winner, the category and the year it was bestowed upon them, ensuring each award is unique and authentic.”
Movie and television stars receiving an NFC-enabled Golden Globe at this year’s awards ceremony on 6 January included Glenn Close, Rami Malek, Christian Bale and Olivia Colman.
References
- ^ Golden Globe Awards (www.goldenglobes.com)
