PARTNER NEWS: HID Global is increasing investment in its NFC-based Trusted Tag brand protection service and expanding its network of solution providers around the world. The move follows Apple’s recent update to its Core NFC framework[1] to improve the tag reading capabilities of its latest iPhones.
“As a pioneer of brand protection, HID is able to quickly leverage Apple’s NFC read capabilities to drive mass adoption and help the average consumer avoid being duped by counterfeit products,” says Mark Robinton, director of business development and strategic innovation at HID Global. “Our solution goes beyond adding trust to the global supply chain; it also opens a secure channel for brands to engage directly with consumers as part of their brand loyalty strategy.”
“The advanced cryptographic capabilities of the embedded tags make them virtually impossible to be cloned or copied, and the extended security features in HID’s cloud authentication service provide privacy-preserving brand authentication and consumer engagement in a closed and trusted environment,” HID Global explains.
HID Global Combats Counterfeiting and Creates VIP Experiences for Consumers with Its IoT-based Brand Protection Solution
AUSTIN, Texas, October 4, 2018 – Protecting major brands against counterfeiting and grey market activities is a global challenge, which yields the same result regardless of the industry: lost sales and a poor customer experience that are damaging to the brand. HID Global®, a worldwide leader in trusted identity solutions, has responded to this escalating issue by increasing its investments in HID’s IoT-based brand protection services[2] and expanding its community of partners who develop and deliver seamless front-end experiences to global brands and consumers.
These initiatives are bringing peace of mind to both manufacturers seeking to safeguard their brands and consumers who want to verify the authenticity of their purchases in a
