Walmart shoppers would rather use Apple Pay than the store’s own Walmart Pay[1] app, a new study has found.
However, researchers at Auriemma Consulting Group say that there are compelling reasons to migrate shoppers to merchant apps for payments, with Walmart Pay shoppers having spent an average of US$319 in the past month with the merchant compared to $291 for Apple Pay users.
“Discount- and shopping-focused app features could give Walmart and other merchants a competitive edge over Apple Pay,” says Auriemma[2].
References
- ^ Walmart Pay (www.walmart.com)
- ^ says Auriemma (www.acg.net)
