SwanBitcoin445X250

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Over the past few months, Bitcoin has increasingly been positioned as an alternative hedge against fiat devaluation and other negative market events. As a result, many companies are warming up to the crypto-asset, with alts[1] sharing the limelight too. The latest firm to join the bandwagon happens to be one in the clothing business. Custom apparel maker RushOrderTees has announced its intention to convert $1 million[2] of its cash reserves into Bitcoin, as well as Ethereum[3] and other cryptocurrencies, over the next two months.    

According to the said announcement, the firm is a believer in Bitcoin and blockchain technology’s potential. On that note, RushOrderTees’ CEO Mike Nemeroff, a long-time crypto-hodler said,[4]

“Making this investment is our opportunity to be on the cutting edge of something that has the power to forever change global commerce.”

The timing of the news is interesting, especially since the news came on the back of luxury hotel group, Kessler Collection, revealing that it would accept Bitcoin[5] and other cryptocurrencies including DOGE as a form of payment. 

With respect to Bitcoin gaining significant mainstream attention, Tesla’s investment in crypto has been a significant milestone. In fact, Daniel Ives[6], Senior Equity Research Analyst at Wedbush Securities, recently predicted that other public companies are going to follow

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