Popular Nigerian hip hop artist Davido has sparked off a buzz about crypto assets after tweeting about his intention to start a bitcoin trading company. With the short tweet, Davido becomes the latest African celebrity to express interest in starting a crypto business. Senegalese singer Akon is another prominent African personality to embrace crypto assets.
Before the tweet, Davido revealed in October 2020 that he had entered into a partnership with Bitsika, a Ghana-based crypto payment firm. As part of the agreement with Bitsika, Davido, who has more than 8 million followers on Twitter and Instagram, would promote the crypto firm’s app. After the start of this arrangement, reports soon emerged that the Nigerian singer’s influence had caused a massive surge of traffic to the Bitsika platform.
Similarly, crypto players in Nigeria expect Davido’s tweet to have a similar effect towards that country’s digital asset space. This is a viewpoint that is also shared by Chiagozie Iwu, the CEO of Naijacryptos, a crypto exchange. Iwu also believes “seeing the increasing bitcoin trends in Nigeria” is what probably prompted Davido to post the tweet.
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Meanwhile, Iwu reveals why this tweet could be “massive for adoption,” saying:
Crypto influencers in Nigeria has max 40,000 followers while Davido has millions of followers on different channels.
According
