The program, which was originally intended to end on July 5 this year, allows investors to buy BrewDog shares using a variety of cryptocurrencies. These include Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Litecoin (LTC), Bitcoin Cash (BCH), OmiseGo (OMG), QTUM, 0x, and Bitcoin SV (BSV).
BrewDog is a multinational brewery and pub owner founded in 2007 with pubs in over 50 locations throughout the United Kingdom and 24 locations internationally. As a company that has always upheld unconventional values, it sees parallels between its beliefs and those of the cryptocurrency industry. Discussing the company’s growth and achievements over the past decade, BrewDog co-founder James Watt said:
“Cryptocurrency is exactly the same. If you embrace change to subvert the mainstream we are in your corner; whether your weapons of choice are malt, hops, yeast and water or blockchain.”
In 2018, BrewDog launched the investment scheme, Equity for Punks, as a way to give average citizens an easy way to buy shares in the company and join the BrewDog community. Since its inception, the Equity for Punks scheme has raised over £72.1 million from 114,000 individual shareholders, selling shares at £25 a piece.
The scheme also hosts a range of additional benefits for its ‘community members’ in the form of occasional free products and discount offers. Earlier this year, BrewDog ran an ‘honesty payment’ promotion called The Honest to Dog scheme that ran from June 3–9. Shareholders in the Equity for Punks scheme were given the opportunity to choose how much, or how little, they wished to pay for their beer at all BrewDog