Global multi-asset investment platform eToro has launched eToro FC, a community for football fans interested in learning about cryptoassets and investing, as part of its new #WelcomeToTheClub Premier League campaign.
In August, eToro partnered with seven Premier League clubs in deals that were paid for using bitcoin. From today, eToro will work with those seven clubs (Cardiff City FC, Crystal Palace FC, Brighton & Hove Albion FC, Leicester City FC, Newcastle United FC, Southampton FC and Tottenham Hotspur) to help educate football fans on investing by providing educational materials, tutorials and market news. Members of the eToro FC community will also have access to unique football content and the ability to enter competitions.
Iqbal V. Gandham, UK Managing Director at eToro, said: “#WelcomeToTheClub will help educate football fans who are new to investing. We carried out our Premier League sponsorship deals using bitcoin as a first step in showing the role cryptoassets could play in global sport. We hope to continue this with information which enhances fans knowledge on the potential of cryptoassets along with investment in more traditional asset classes.”
Kicking off the campaign, the brand has signed up comedian and TV presenter Lloyd Griffith to front the video series, eToro Crypto Factor. This will see leading players from each partnered Premier League club taking on three football challenges which have similar traits to the world of investing.
A teaser video can be viewed here:
https://www.youtube.com/watch?v=tfwKk8OgY8c&list=PLtkvShdSzegqzuWiJurILXO7W_RdD6Oo_[1]
Southampton: https://www.youtube.com/watch?v=9ii1hh6kzIM&list=PLtkvShdSzegqzuWiJurILXO7W_RdD6Oo_&index=2[2]
Crystal Palace: https://www.youtube.com/watch?v=8dntfk6gor8&index=3&list=PLtkvShdSzegqzuWiJurILXO7W_RdD6Oo_[3]
Brighton: https://www.youtube.com/watch?v=jCCk_lmvNo0&list=PLtkvShdSzegqzuWiJurILXO7W_RdD6Oo_&index=4[4]
Leicester: https://www.youtube.com/watch?v=Hr2N97nWzh0&index=5&list=PLtkvShdSzegqzuWiJurILXO7W_RdD6Oo_[5]
Cardiff: https://www.youtube.com/watch?v=KCRqCkwxnyo&index=6&list=PLtkvShdSzegqzuWiJurILXO7W_RdD6Oo_[6]
Newcastle: https://www.youtube.com/watch?v=9zhgjx4tfbo&list=PLtkvShdSzegqzuWiJurILXO7W_RdD6Oo_&index=7[7]
Further club videos will be released throughout the season.
#WelcomeToTheClub branding will be seen throughout the Premier League with eToro incorporating the campaign across their club partnership rights including pitch LEDs, stadium advertising, social media and more.
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