US-based crypto startup BitVault, Inc., doing business as Gem[1], has announced the launch of its consumer crypto portfolio app that lets users track all their crypto accounts in one single app. The app, initially announced[2] in April, syncs with all major platforms and provides key metrics of how users’ investments are doing. The company said[3] it aims to help crypto investors manage their holdings more easily and conveniently.
“We’re building Gem to be the destination app for the beginner and intermediate crypto user. Think Mint for crypto,” said Micah Winkelspecht, CEO and founder of Gem.
“The process of discovering, trading, tracking, and tax reporting of cryptocurrencies is highly fragmented today. Most crypto apps place negligible importance on the user experience and end up being intimidating and difficult to use. We want our users to feel that our app is a trusted companion on their journey into this new digital economy.”
The app syncs with 25 crypto exchanges including Coinbase, Binance, Gemini, Kraken, KuCoin[4], Bitstamp[5], and Poloniex[6], and consolidates all crypto accounts to provide real-time balances, historical performance, how asset holdings are allocated, as well as an in-depth profile of each asset part of the portfolio.
The release has a favorites feature through which users can learn about more than 2,000 cryptocurrencies and follow projects they are interested in. The pages also give access to each cryptocurrency’s whitepaper where users can read about each’s mission, structure, and function.
The company said the app was designed based on a “three-dimensional tangible design” approach with a focus on user-friendliness. It noted that its colorful, fun, friendly design, as well as its informative and educational approach, have appealed to women investors, a demographic that’s been largely
