Blockchain startup Citizens Reserve[1] has announced the appointment of five key executives to the board of advisors of its SUKU blockchain platform[2].
Joining the startup are Michael Casey, renowned blockchain author and chairman of CoinDesk’s advisory board; Bill Shihara, co-founder and CEO of Bittrex Exchange; Jack Lee, founding managing partner of HCM Capital; Lily Liu, co-founder of Earn.com, which was acquired[3] earlier this year by Coinbase; and Matthew Roszak, co-founder of Bloq and founding partner of Tally Capital.
Announced last week by Citizens Reserve, SUKU is a blockchain-based ecosystem that aims to make supply chains more efficient, transparent, and secure by offering a “supply-chain-as-a-service” platform to enterprises. The five newly appointed advisors will support the strategic development of SUKU and will aid in implementing the platform’s supply chain-as-a-service concept to improve supply chain management.
“Today’s supply chains are encumbered by large-scale inefficiency and waste, imposing costs on businesses and contributing to environmental and health threats to human beings,” Casey said. “There is great potential to address them through the integration of new information technologies with blockchain technology.”
The on-demand decentralized SUKU platform intends to be an all-in-one platform providing feature-rich supply chain software for trading partners. It features onboarding and profile management, a marketplace with a reputation system, tools to manage and track orders, and more. Technology partners can build applications and services on SUKU that can be utilized by supply chain participants in a continually evolving, self-sustaining ecosystem. SUKU’s native token is used to incentivize and reward partners of the platform.
“It’s for a lot of different participants in the supply chain. It’s on demand. It’s hard to design an ecosystem, and it’s something you can use for a month or a
