SwanBitcoin445X250

Global investment platform eToro[1] has launched partnerships with seven Premier League clubs including Tottenham Hotspur in landmark deals paid using bitcoin. eToro will partner with Brighton & Hove Albion F.C., Cardiff City F.C., Crystal Palace F.C., Leicester City F.C., Newcastle United F.C., Southampton F.C., and Tottenham Hotspur.

Iqbal V. Gandham, UK Managing Director at eToro said: “As a global multi-asset platform where you can purchase the world’s biggest crypto assets alongside more traditional investments, we are excited to be partnering with so many Premier League clubs and make history by being the first company ever to pay for a Premier League partnership in bitcoin.”

These partnerships mark the first step in bringing the opportunity offered by bitcoin and cryptoassets to football. eToro believes that crypto, and the technology, namely blockchain that underpins it, can improve football and the world of sports. In the future, this could include addressing issues of ticket touting, problems with transparency, and providing a guarantee of authenticity for merchandise.

As a partner of these seven Premier League clubs, eToro will gain global exposure through an extensive range of marketing opportunities including matchday LED boards, player access, tickets and digital rights.

Iqbal V. Gandham added: “Today’s announcement is the first small step on a long road to football fully embracing blockchain technology. Education will be key so that industries can understand the potential and so getting global exposure through these Premier League clubs represents a great opportunity to raise awareness.

Blockchain brings transparency, which means it can improve the experience for everyone who loves the ‘beautiful game’.”  

Fran Jones, Head of Partnerships, Tottenham Hotspur F.C. said: “At Tottenham Hotspur, we are committed to technology and innovation and as such we’re excited to welcome eToro as a

Read more from our friends at Coin Journal: