Playboy is reportedly suing a Canadian cryptocurrency firm for allegedly failing to integrate a “wallet that would support a range of cryptocurrencies across the company’s online media, digital and casual gaming businesses.” Playboy.tv was supposed to be the first of the company’s platforms to feature the new crypto wallet and payment options.
Also read: Yahoo! Japan Confirms Entrance Into the Crypto Space
Playboy Sues Canadian Crypto Company
Playboy Enterprises Inc., the parent company of the Playboy magazine empire founded by Hugh Hefner, is suing a cryptocurrency firm listed on the Canadian Securities Exchange (CSE) “on allegations of fraud and breach of contract,” the LA Times reported Monday.
In the lawsuit filed in Los Angeles, Playboy claims that Global Blockchain Technologies (CSE: BLOC) “failed to live up to an agreement to integrate blockchain technology into Playboy’s online media channels,” the publication elaborated. The Beverly Hills-based company is seeking unspecified compensatory and punitive damages.
Global Blockchain Technologies, on the other hand, dismissed the suit as a “normal dispute” between two firms, calling the fraud allegation “frivolous.” In a statement to the news outlet, the Vancouver-based company wrote, “Global believes it has a strong defense to the action and will be vigorously defending same.”
Playboy’s Crypto Integration Plan
The two companies made an agreement in March, according to the lawsuit. At that time, Playboy announced:
The company is developing an online payment wallet that will support a number of cryptocurrencies across the company’s online media, digital and casual gaming businesses.
“Playboy.tv will be the first of the company’s media platforms to feature the new digital wallet,” the company wrote, adding that it “will enable the online platform to accept vice industry token (VIT), among other leading cryptocurrency tokens, for access to the
