English Premier League soccer club Wolverhampton Wanderers (Wolves) are playing their season with a first-of-its-kind left sleeve: cryptocurrency exchange Coin Deal’s logo. While plenty of other examples of the intersection between professional sports and cryptocurrency exist, the arrangement between the exchange and the Wolves is a fairly big step in bringing the crypto idea to a very mainstream audience.
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Wolves Lend a Shoulder to Promote Coin Deal Exchange
“Looking back at our trip to Molineux Stadium in Wolverhampton,” Coin Deal recently posted, “where our founder and CEO, Kajetan Maćkowiak, signed the historic document making Coin Deal a very first digital currency exchange platform in the Premier League” meant mainstream exposure for the exchange. “We are proud to be a sponsor of such a big football club as Wolverhampton Wanderers FC!” Mr. Maćkowiak stressed.
Bringing digital assets into such a market just might be what England’s football fans need to onboard into the broader crypto world. According to Coin Deal’s history of the franchise, the Wolves have been in existence since the late 19th century. The 141-year-old club won the 2017–18 EFL Championship. The stadium where the sponsorship was signed has been the Wolves’ home since 1889. “As an exchange,” Coin Deal explained, “that we ourselves would like to use, we want to be close to our users and their needs; we also share the passion for sport.”
The Coin Deal logo appears prominently, pride of place, on the uniform’s left sleeve. An offensive blast, a defensive save, or simply running down the field will be opportunities for soccer fans around the UK to get exposed to a crypto product. According to local media, the team has never worn a sleeve sponsor.
