TaTaTu Token has sold over $575 million worth of its currency through an initial coin offering (ICO), making it the third-largest coin offering, behind Telegram and EOS, respectively. Known as TTU tokens, the currency is the blockchain entertainment platform’s central unit of exchange, and all private sale proceeds will go toward funding technical development and growing the company’s customer base.
TaTaTu is a decentralized system that financially rewards users for viewing content and referring their friends and family to the platform. Users can earn TTU tokens by streaming films and related projects at no cost and by voting to choose which types of content TaTaTu should host in the future.
All projects are monetized based on the number of views they receive, and creators earn funds depending on their projects’ popularity. In addition, views and finance reporting are recorded in real-time on the TaTaTu blockchain, thereby limiting the threats of piracy.
“The industry’s response for TaTaTu has been overwhelming as the TaTaTu Token has secured one of the largest private sales of digital token,” said CEO Andrea Iervolino. “The response is further validation that our model of acquiring and producing our own content mixed with rewarding users with TTU tokens to watch that content on the platform will benefit everyone — including content holders, users, brands and advertisers.”
Among the project’s many supporters are Prince Félix of Luxembourg, cryptocurrency investment firms Lyna Capital and BlockTower Capital, and film producer Lady Monika Bacardi.
“I’ve worked and invested with Andrea for many years — dating back to his first movies over [a] decade ago, and it has been rewarding every step of the way,” Bacardi said of the company’s chief executive officer. “TaTaTu is [a] sophisticated and intuitively brilliant modeled platform that reinforces my bullish stance on the
