A social entertainment platform has the ambition of eliminating “burnout” among the world’s most popular content creators – helping them to produce quality broadcasts and reach millions of fans without the pressures imposed on them by current market-leading websites.
You42 bills itself as a space where games, music, video, news and sports come together. The company wants to provide an exciting place for influencers – as well as record labels, authors, studios and artists – to connect with fans and maximize revenue from their creations through an intuitive cryptocurrency ecosystem.
According to its white paper[1], the entertainment industry is “fractured” and unfairly skewed in favor of large production houses with massive budgets. Not only does this affect the expression of the artists these outfits represent, with their work being continually changed because it doesn’t meet commercial requirements, but it can also mean that cutting-edge and culturally important content fails to make its way into the public arena.
The consequences of “burnout”
You42 argues that, to an extent, more modern-day platforms such as YouTube and Twitch[2] have created headaches for talent in different ways. On these websites, the company says content creators are often under pressure to continually pump out new material – even if it’s of a poor standard – in order to make sure that their rankings are preserved and their advertising revenue remains constant.
Although this doesn’t serve the best interests of audiences, the company says it can also have calamitous and even career-ending consequences for the stars. Several prominent Twitch streamers and YouTubers have spoken out about the stress they’ve endured while trying to keep on top of punishing broadcasting schedules. In some cases, this has resulted in mental illness.
PewDiePie, a Swedish personality with more than 63.5 million subscribers on
