Women are leading the way when it comes to considering new investments in cryptocurrency, with figures doubling in the last six months, a new study has found.
The market research was conducted by London Block Exchange (LBX) – the U.K.’s only dedicated multi-cryptocurrency exchange. LBX commissioned Opinium Research LLP to carry out online research among 2,000 U.K. adults between 13th and 17th May, 2018. Previous research was undertaken from the 4th to the 7th December 2017.
The study showed that one in eight women (13 percent) are now thinking about investing in cryptocurrencies, as demand among men levels out. This is compared to just six percent at the start of the year. For the millennial audience that figures rises to one in five women (20 percent).
Interestingly, in the same time frame, the research found that interest among male investors has levelled out, with no major growth from male audiences. As a result, women are considered the ‘growth audience’ for crypto.[1]
Nydia Zhang, co-founder and chairwoman of the Social Alpha Foundation, a not-for-profit grant making platform supporting blockchain technology for social good, said to CoinJournal that it was fantastic news that more women are getting involved in cryptocurrencies, adding that a demand for great talent has attracted more women to the space.[2]
“There is a growing number of female professionals from other industries crossing over to the crypto space, and there are also more and more women-focused blockchain groups and events popping up in the last few months, demonstrating a growing interest in the technology,” Zhang said. “I am confident that the number of female leaders in crypto will double in the next six months.”
Shayda Frost, a successful producer and filmmaker who works between the U.K. and the U.S. is one such female investor
